St Regis Miami is a 2 tower project rising 48 stories and feature 1 to 6 bedroom residences, penthouses and sky villas. Enjoy breathtaking views of the city, bay and Key Biscayne skyline.
Neighborhood Miami Real Estate Developer: Related Group and Integra Investments Architect: Robert A.M. Stern and Rockell Group Year Built: 2026 Number of towers: 2 Ceiling height: 11 ft Residence sizes: From 1401 to 8900 s.f. Residence mix: East Tower, 48 stories, 149 residences. West Tower, 46 stories, 183 residences.
Situated along the South of Brickell coastline, The St. Regis Residences Miami East Tower epitomizes elegant living. It mirrors the sensibilities of those who are driven by connoisseurship, demand excellence, respect tradition and value individuality.
The St Regis Miami boasts designs by world-renowned visionaries such as, Robert A.M. Stern Architects (RAMSA) and Rockwell Group. Every home at the St Regis Miami will possess seamless and fluid open spaces with exceptional private terraces and expansive views.
Lobby sitting area
Bar and Library
Indoor lap pool
East Tower Pool
Enjoy deep terraces overlooking the ocean
Living and Dinning area
St Regis Miami East Tower
48 stories featuring 149 residences, including penthouses and sky villas
A collection of two-to-seven-bedroom homes measuring from 2,300-to-8,900 SF
Unobstructed views of the Miami skyline, Biscayne Bay and the Atlantic Ocean
Porte-cochere with commissioned art installation and signature water feature
Private residential lobby attended 24/7
On-site valet parking and self-parking spaces with private entry
EV charging stations
Luxury house car service
Exclusive St Regis Miami 31st Floor Sky Lounge
Double-height bar and lounge with sweeping water Views
Signature St. Regis Cognac room
Traditional St. Regis tearoom
60,000 SF of interior amenity space
On-premises ground floor, fine dining restaurant
Exclusive beach club access
Park-like grounds and lush terraces by landscape designer Enzo Enea
State-of-the-art media room
Business center with coffee bar and conference rooms
Children’s entertainment room
Teen video game lounge
Programmable golf simulator
Salon equipped for all beauty services*
Pet spa, grooming and dog-walking services*
Private, secure climate-controlled storage
Private elevator and entry foyer for each residence
Double-door entry in select residences
11-foot ceilings with integrated linear diffusers in living areas
Custom European marble flooring throughout
European solid wood doorways
All homes feature a powder room and laundry
Gourmet kitchen with custom Italian cabinetry designed by Rockwell Group
Gourmet kitchen with custom Italian cabinetry designed by Rockwell Group
Marble countertops and backsplashes
Fully-integrated Sub-Zero and Wolf appliance
Full-height wine refrigerator
Primary Suites and Bathrooms
Oversized walk-in closets
Midnight bar and butler’s pantry
Split marble top vanities with Dornbracht fixtures
Oversized marble showers and free-standing bathtubs
Apogee Miami Beach is one of the most sought after building in South of fifth neighborhood, designed by the renowned Sieger Suarez Architectural Partnership with dazzling interiors by Yabu Pushelberg, Apogee is more than a Miami Beach condo; it is a lifestyle.
Located at the southern edge of South Beach within the upscale South of Fifth neighborhood, these residences are among the most exclusive in the area. Overlooking Biscayne Bay and the Atlantic Ocean, Apogee features 67 three and four bedroom residences as well as spectacular penthouses, all boasting Miami Beach’s contemporary design and the latest residential technologies.
Neighborhood: Miami Beach Real Estate Developer: Related Group Architect: Sieger-Suarez Interior Design: Yabu Pushelberg Builder: John Moriarty & Associates, Inc. Year build: 2007 Number of Residences: 68 Number of stories: 22 Residence ceiling height: 10’ft 3 meters Residence sizes: 3,103 to 4,145 sf / 288.27 to 385 m2
Miami takes top score in latest Case-Shiller real estate report
Home values in South Florida showed no weakness in November, soaring 17 percent compared to the prior year, according to the latest Case-Shiller numbers.
The closely watched real estate index gave the greater Miami market the largest November increase of any of the 20 metropolitan markets it tracks. Between October and November, the Miami index increased .7 percent, the 23rd straight month of rising values. Taking a 12-month view, the Miami index grew the fastest since June 2006.
With values soaring, industry analysts expect price increases to moderate in 2014. The S&P/Case-Shiller index reports on conditions from several months earlier, so it is considered a lagging indicator. The latest numbers offer more evidence of the real estate market’s quicker pace in 2013. In November 2012, the Case-Shiller Miami index, which includes Broward and Palm Beach, was up 10 percent from the prior year.
The Miami Herald’s Economic Time Machine seeks to give the long view on the latest financial numbers for South Florida. Visit miamiherald.com/economic-time-machine for analysis of the numbers that drive the local economy. Our ETM index tracks more than 40 local indicators to measure where the economy has “landed” post-bust when compared to earlier economic conditions. The latest reading: July 2004.
The Miami Herald’s Economic Time Machine seeks to give the long view on the latest financial numbers for South Florida real estate report. Visit miamiherald.com/economic-time-machine for analysis of the numbers that drive the local economy.
By Douglas Hanks Dhanks@miamiherald.com Source: Miami Herald Click here for full article
Miami welcome International architects and their innovations
Even before the current real estate cycle took hold, local and international architectural talents were quietly driving ambitious project design in Miami.
Stunning visual masterpieces such as the Pérez Art Museum Miami by Herzog & de Meuron and the Patricia and Phillip Frost Museum of Science designed by internationally recognized Grimshaw Architects had captured the public’s imagination. Herzog & de Meuron also designed 1111 Alton Road, the mixed-use garage, retail and event space project built for developer Robert Wennett, which has become a destination for tourists and a significant addition to Miami Beach’s Lincoln Road pedestrian mall.
Now that the massive wave of new-build luxury condominiums is underway in the Magic City, the trend of internationally distinguished architectural firms designing them there is more pronounced. And it’s changing the way real estate in the Miami area is developed, built and sold.
“It’s a way to differentiate the projects,” said Edgardo Defortuna, who hired Herzog & de Meuron for the upcoming Jade Signature project.
The Related Group, the prime mover in many areas of condominium development, was a pioneer of this trend, said Bernardo Fort-Brescia, who heads Miami-based Arquitectonica. He was the architect who used the Atlantis Condominium on Brickell, with the cutout in the middle, to help catapult his firm into international renown. Arquitectonica is currently working on the SLS Brickell hotel and condominium project.
Other veterans from the real estate boom, such as Carlos Ott, who designed two Jade projects for Defortuna, are at work again in South Florida, designing Apogee Beach in Hollywood and 1100 Millecento in Miami for Related.
Another trend in the market is taking a smaller approach to projects, which is what Kobi Karp did with the 45-residence Palau Sunset Harbour for SMG Management, which includes the Roy E. Disney family investment fund. And developers are using buyer deposits to help pay for construction, which is one of the factors driving the development and planning. With projects smaller in both height and the number of units, architects are being given the freedom to push the boundaries of design to help differentiate and promote them, Karp said.
Some developers of large projects, including Asaf “Asi” Cymbal, who’s doing Marina Lofts in Fort Lauderdale, are also demanding ambitious design because of the crossroads nature of the project. For the 1,000-unit Marina Lofts, Cymbal is looking to create a landmark worthy of the type of urban gentrification the project could help bring to an area that has seen little dense development.
Following is a bit about some of the most distinguished architects designing projects in Miami-Dade County, which has seen the greatest activity for real estate investment and development.
Background: Born in Peru, Fort-Brescia studied architecture and urban planning at Princeton University and received a M.Arch. from Harvard University, where he later taught. He first came to Miami in 1975 to teach at the University of Miami. By 1977, he has founded Arquitectonica with a group of young architects that included Andres Duany, Elizabeth Plater-Zyberk and wife Laurinda Spear, and set up a studio in Coconut Grove. Within two years, Arquitectonica’s work was appearing in magazines worldwide. The firm has designed buildings in 40 countries from 11 international offices. Awards: Fort-Brescia is the recipient of the 1996 American Institute of Architects (AIA) Florida Honor for Design Award and the 1998 AIA Silver Medal for Design Excellence, was honored as a fellow of the American Institute of Architects in 1992 and inducted into the Interior Design Hall of Fame in 1999. In 2000, he was honored with the Salvadori Center Founder’s Award.
Notable projects: The Atlantis Condominium on Brickell Avenue and Icon Brickell. Arquitectonica is currently working on SLS Brickell for The Related Group and has been asked to map out a way to convert South Miami Avenue into a Lincoln Road-type pedestrian mall. Philosophy: “We are all becoming one world,” Fort-Brescia said, referring to how the world is coming to Miami. “The boundaries are disappearing.”
Background: The firm, a partnership led by five senior partners, established its office in Basel, Switzerland, in 1978. An international team of 31 associates and about 330 collaborators are working on projects across Europe, North and South America and Asia. The firm has additional offices in Hamburg, London, Madrid, New York and Hong Kong. Herzog & de Meuron received international attention early in their careers with the Blue House in Oberwil, Switzerland (1980); the Stone House in Tavole, Italy (1988); and the Apartment Building along a Party Wall in Basel, Switzerland (1988). The firm’s breakthrough project was the Ricola Storage Building in Laufen, Switzerland (1987). Renown in the U.S. came with Dominus Winery in Yountville, Calif. (1998).
Awards: The practice has been awarded numerous prizes, including The Pritzker Architecture Prize in 2001, plus the RIBA Royal Gold Medal and the Praemium Imperiale in 2007.
Notable projects: The Beijing National Stadium, plus local project including the mixed-use parking garage, retail center and event space at 1111 Lincoln Road; the Jade Signature project for Edgardo Defortuna and the Pérez Art Museum Miami.
Philosophy: “With restrained forms executed in materials that are extraordinary, often beautiful and surprising, Herzog and de Meuron have forged a style that is both cerebral and sensual, appealing to mind and body together, captivating a large audience,” according to The New York Times.
Hadid is an Iraqi-British architect who studied architecture at the Architectural Association in London. She became a partner of the Office for Metropolitan Architecture, taught at the AA with OMA collaborators Rem Koolhaas and Elia Zenghelis, and later led her own studio at the AA until 1987.
Awards: In 2004, she received the Pritzker Architecture Prize, becoming the first woman to do so, and won the Stirling Prize in 2010 and 2011. She has held the Kenzo Tange chair at Harvard University’s Graduate School of Design, and is currently professor at the University of Applied Arts in Vienna. Time magazine included her among its 100 Most Influential People in the World in 2010. Later the Time 100 was divided into four categories: Leaders, Thinkers, Artists and Heroes, with Hadid atop the Thinkers category.
Notable projects: National Museum of 21st Century Arts in Rome; the BMW Central Building in Leipzig, Germany; and the Phaeno Science Center in Wolfsburg, Germany. In Miami, she is working on the One Thousand Museum project, and designed the Collins Park Garage in Miami Beach.
Philosophy: “We work at all scales and in all sectors. We create transformative cultural, corporate, residential and other spaces that work in synchronicity with their surroundings,” according to the company’s website.
Background: Ingels started BIG in 2005 after co-founding PLOT Architects in 2001 and working at OMA in Rotterdam. BIG is a Copenhagen- and New York-based group of architects, designers, builders and thinkers operating within the fields of architecture, urbanism, research and development. Ingels has developed a reputation for designing programmatically and technically innovative buildings. Ingels taught at Harvard University, Yale University, Columbia University, and Rice University and is an honorary professor at the Royal Academy of Arts, School of Architecture in Copenhagen.
Awards: Ingels has received numerous awards and honors, including the Danish Crown Prince’s Culture Prize in 2011, the Golden Lion at the Venice Biennale in 2004, and the Urban Land Institute Award for Excellence in 2009. In 2011, The Wall Street Journal named him Architectural Innovator of the Year.
Notable projects: Locally, he is working on the Marina Lofts project in Fort Lauderdale for Asaf Cymbal, Grove at Grand Bay for Terra Group and with Portman CMC on a proposal to revamp the Miami Beach Convention Center and its district.
Philosophy: “In our projects, we test the effects of size and the balance of programmatic mixtures on the triple bottom line of the social, economic and ecological outcome,” according to the company website.
Background: Educated at the University of Minnesota’s Institute of Technology, Karp earned degrees in both architecture and environmental design. Subsequently, he began his career working on major hospitality and all-inclusive resort projects throughout the U.S. and the Caribbean. His restoration design techniques contributed to a renaissance in Miami Beach’s Art Deco District. In 1996, he founded his current firm, and has been the principal-in-charge of design ever since. The firm specializes in architecture, interior design and planning. KKAID’s clientele includes brands such as Hyatt, Hilton, Starwood, Club Med, Wyndham, Sonesta, and development corporations such as The Related Group, Leviev Boymelgreen, Maefield Corp., and Forest City Enterprises.
Awards: Karp is a recognized member of the American Institute of Architects, and is a licensed professional architect in 9 states and in Abu Dhabi (UAE). He was the recipient of the Design Centers of the Americas’ Stars of Design 2011 Architecture Award.
Philosophy: Karp’s designs are “inspired by the vernacular of the environments in which they reside. Its standard allows for the focus of the new design to relate to its logistical and historical contexts,” according to the firm’s website.
Background: He graduated from the Architectural Association in London and founded OMA in 1975 with Elia Zenghelis, Zoe Zenghelis and Madelon Vriesendorp. In 1978, he published “Delirious New York: A Retroactive Manifesto for Manhattan.” He heads the work of both OMA and AMO, the research branch of OMA, and is a professor at Harvard University, where he conducts the Project on the City.
Awards: He has won several international awards, including the Pritzker Architecture Prize in 2000 and the Golden Lion for Lifetime Achievement at the 2010 Venice Biennale.
Notable projects: The firm’s designs that are now under construction include the Taipei Performing Arts Centre; the Television Cultural Centre in Beijing; and the Shenzhen Stock Exchange, China’s equivalent of the NASDAQ exchange for high-tech industries. OMA is also responsible for the South Beach ACE proposal for the Miami Beach Convention Center district.
Philosophy: From his 2003 introduction to the Wired issue he guest-edited, which described globalization’s impact: “The past three decades have produced more change in more cultures than any other time in history …. Entirely new spatial conditions, demanding new definitions, have emerged. Where space was considered permanent, it now feels transitory – on its way to becoming.”
Background: Norten was born in Mexico City, where he graduated from the Universidad Iberoamericana with a degree in architecture in 1978. He obtained a M.Arch. from Cornell University in 1980. In 1986, he founded Ten Arquitectos in Mexico City. It opened a New York office in 2003. Since then, Ten Arquitectos has grown to more than 70 members, working on an array of award-winning and acclaimed architectural projects.
Awards: He earned the prestigious Mies van der Rohe Pavilion Award for Latin American Architecture in 1998 for his Televisa mixed-use building in Mexico City, the 2009 Institute Merit Design Award from the American Institute of Architects’ New York chapter for the Xochimilco Master Plan and Aquarium, and a National Institute Honor Award for Regional and Urban Design from the American Institute of Architects for the Orange County Great Park in 2009.
Notable projects: Locally, Ten Arquitectos is the architect for The Related Group’s One Ocean, David Arditi’s 321 Ocean, and a mixed-use office building for Asaf Cymbal.
Philosophy: “For a long time, [Miami] had older people running away from the winter,” he told the Business Journal. “That’s a good story, but it’s not that anymore. It has its own identity. Miami is beautiful. If you have a beautiful site, half of the work has been done for you.”
Background: Born in Montevideo, Uruguay, the Fulbright Scholar received his master’s degree in architecture and urban design from the School of Architecture at Washington University in St. Louis in 1972. In 1983, Ott started his own firm in Toronto and has since expanded to Europe, the Middle East, Asia and South America. Effort is concentrated on creating buildings that are architecturally distinctive, while respecting the clients’ functional, financial and schedule requirements. Projects have recently been completed in the United Arab Emirates, China, Singapore, France, Germany, Canada, the U.S., Argentina and Uruguay, with others under construction.
Awards: Ott won the international competition for L’Opera Bastille in Paris to commemorate the 200th anniversary of the French Revolution in 1989.
Notable projects: Apogee Beach in Hollywood,Echo Aventura , Jade in Miami and Sunny Isles, and Millecento in Miami. Philosophy: “We have an ethical problem in architecture,” he told the Business Journal. “We are now at the beginning of the 21st century, and we now know that construction’s negative impact on the environment is very strong. We have seen temperatures change. We have seen a lot of earthquakes and tsunamis. I feel very strong about architecture that becomes green.”
Background: Zyscovich received his B.Arch. from Pratt Institute in 1971 and founded his current firm six years later. A dedicated preservationist and urbanist, he has served in numerous community leadership roles, including as chairman of the Miami Design Preservation League, the organization responsible for the historic designation of the Miami Beach Art Deco District; president of the Miami Chapter of the American Institute of Architects; and co-sponsor of South Florida’s first Tropical Green Conference. His book, “Getting Real About Urbanism,” was published by the Urban Land Institute in October 2008.
Awards: Award of Merit from the FEFPA 2012 Architectural Showcase, AIA Florida 2008/09 Firm of the Year and 2009 Merit Award of Excellence for the Little Haiti Cultural Center.
Notable projects: Development and aviation master planning at El Dorado International Airport in Colombia, 2 Midtown at Midtown Miami and the Miami Dade College Student Center. The firm has been chosen to co-plan stations for the All Aboard Florida passenger line.
Philosophy: “To use design as a way of improving and celebrating the human experience,” he said. “We strive to find what is unique and authentic about our projects and use that as the inspiration for the creative work, whether it be cities, buildings or interiors.”
by Oscar Pedro Musibay Reporter – South Florida Business Journal Click here for the original article Miami welcome International architects and their innovations
It’s the tower that could change a whole strip of Miami Beach — and it will make you instantly dissatisfied with your measly standard balcony.
New renderings of the 18-story Faena House tower, four exclusive to The Huffington Post, reveal even more details of the jaw-dropping residential centerpiece of four blocks that will eventually be known as Faena District Miami Beach. Underway on the waterfront at 3201 Collins Avenue, Faena House is designed by architects Foster + Partners to resemble “a towering ship at sea” — if that ship passed out in a really nice bed, dreaming of maximum amounts of light and space.
In fact, at least one penthouse has nearly as much terrace space as interior square footage. And each of the 47 residences are wrapped with wide aleros, as they are known in Argentina, with balconies functioning like hallways to connect the rooms from the outside. Glass is everywhere and all but uninterrupted, with plans calling for sliding glass doors — built to hurricane code, mind you — as astonishingly wide as 12.5 feet.
Earlier this year, the massive duplex penthouse at Faena House nearly matched a local listings record when it debuted with a $50 million price tag, just $5 million less than a whopper of a penthouse at the Mansions at Aqualina that comes with a cantilevered glass pool hanging off the 47th floor. (The most expensive condo sale so far is a $34 million penthouse at Ian Schrager’s half-constructed The Edition Residences, a few blocks south of Faena on Collins.)
Alan Faena, an Argentinian fashion designer-turned-developer, is building the tower as just the first phase of a neighborhood district he hopes will recreate the success he had with an unlikely warehouse area in Buenos Aires that now boasts some of the most expensive real estate in that city. Faena District Miami Beach will eventually build out 32nd and 35th streets between Indian Creek and the ocean with a luxury hotel, an arts center, an “architecturally important” parking complex (so hot right now!), a marina, and luxury retail space. (Fortunately, the existing historic Saxony Hotel at 32nd and Collins will be refurbished, not torn down.)
The flush, however, aren’t waiting for the rest of it: Faena announced last week that his tower is already 50 percent under contract after breaking ground in January. The scheduled completion date? Fall 2014.
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With the support of L Real Estate, developer Craig Robins’ vision for Miami Design District’s off-kilter luxury enclave is coming to life.
True grit lies beneath the increasingly well-manicured streets of Miami’s Design District. While luxury shoppers might visit the area’s graffiti-covered Louis Vuitton store — and some of them might even move into the condos next door — genuine graffiti is surely being sprayed somewhere nearby. In 2010, the median income in the Design District was $39,112, about $13,000 below the US average. But this area, once barren, save for a few home design stores, art galleries and DASH — the city’s renowned design and architecture high school — is changing, and fast, thanks to public art displays by the likes of Zaha Hadid, locavore restaurants, hip new condominium buildings, and, of course, plenty of places to buy clothes. Expensive clothes.
But like a good piece of art, that slightly unsettling edge — a flash of spontaneous graffiti here, a raw loft space there — will continue to permeate the Design District. That is, if Craig Robins, the developer behind the neighbourhood’s decade-long transformation, has anything to do with it.
Over the past decade, Miami has gone from a second-tier American city — a place where Northerners might spend a weekend to even out their tans — to one of the country’s most exciting cosmopolitan hubs, thanks to an influx of foreign visitors and residents. Cuba’s longstanding influence is undeniable. But high-net-worth types from places like Russia and Brazil are now giving Miami a more moneyed air. And that nuevo wealth, of course, has attracted new restaurants, condos and, of course, luxury retailers.
The 2009 opening of concept boutique The Webster breathed new life into South Beach’s increasingly commercial Collins Avenue, while Alchemist on Lincoln Road, opened in 2010, still feels special next to the Banana Republics and Pottery Barns that line the outdoor mall. But Robins — a legendary developer in a city of legendary developers, who helped revitalize South Beach in the 1990s — saw a bigger opportunity: an alternative to Bal Harbor Shops, an open-air shopping mall, opened in 1965 near Miami Beach, and the city’s preeminent destination for luxury retail, with some of the highest sales per square foot in the world. But Bal Harbor had such a stronghold on the market that it forbade brands who leased space there to have stores within a 25-mile radius.
“While Miami is an enormous market for luxury fashion — one of the top markets in the US — it was incredibly underserved,” Robins says. “Bal Harbor offered success, but because of the exclusivity clause, it didn’t offer a choice.”
Robins’ interest in the Design District emerged about 10 years ago. “I realized early on that, while the neighbourhood was known for its furniture design and furniture companies, furniture doesn’t really attract people,” says Robins. “People redo their houses every 10 years. They go to restaurants often. They go shopping more often.”
In 2005, he launched Design Miami, a furniture and industrial design fair that runs alongside (and in collaboration with) Art Basel. Throughout the aughts, Robins purchased properties in the area. And by 2009 he was ready to propose his intentions to luxury retailers, who are the first to support art projects such as Basel with one-off events, sponsorships and collaborations.
His first stop was Louis Vuitton CEO Michael Burke, who was, at the time, CEO of Fendi. “He’s a very, very savvy real estate person, and he immediately saw the opportunity,” Robins says. “As did the team at L Real Estate. Some of the brands needed more representation.”
L Real Estate, a private equity fund sponsored by Groupe Arnault and LVMH, bought a 50 percent stake in the project in 2010. With L Real Estate involved, getting brands owned by LVMH on board was certainly easier (though plenty of PPR, Richemont and Renzo Rosso-backed brands have signed on as well).
“The biggest challenge was to get the brands to agree to take the chance on a new neighbourhood — to vacate what is one of the most beautiful and successful malls in the country,” Robins admits.
Bal Harbor’s roster of stores remains impressive; it counts Balenciaga, Saint Laurent and Marc Jacobs amongst its current retailers. But the mall’s strict exclusivity codes were suffocating for many brands. And, in contrast, Robins and L Real Estate allow brands who lease space in the Design District to run concessions at the city’s Saks Fifth Avenue — which has reportedly benefited greatly from this opening of the floodgates — or even operate standalone stores in Miami’s Aventura Mall, which conveniently happens to be owned by the family of Robins’ girlfriend, Jacquelyn Soffer. Louis Vuitton, for instance, has opened in both Aventura and the Design District. And the flexibility of these arrangements makes betting on the Design District — which has suffered from lack of foot traffic during off-seasons — a little easier.
Robins was not the only developer to take notice of the Design District. Asi Cymbal acquired land in the neighbourhood around the same time, bringing on architect Enrique Norten, as well as New York-based Robin Zendell, a founding partner at Retail Space Partners, to “curate” the project, using her extensive Rolodex to lure luxury retailers. Zendell, who is best known for bringing luxury brands to Soho, was drawn to both the district’s Soho-in-the-early-days-feel and the city’s overall growth potential as a luxury market. “Before, Miami was a place to unload your summer gear,” she says. “Now even cashmere sells in Miami.”
In February 2012, Cymbal sold his project to Robins for $11 million, earning a $9 million return on his 2009 investment of $2 million.
Four years, a Céline boutique and a Buckminster Fuller dome later, Robins’ $320 million master plan to transform the city’s Design District into the neighbourhood of choice for luxury retailers seems to be working. By the end of 2015, 100 brands will have stores in the Miami Design District, including Louis Vuitton, Hermès, Cartier, Tom Ford, Emilio Pucci, Berluti and Fendi. Importantly, the mixed-use neighbourhood will blend commerce with culture, welcoming new restaurants — 15 to 20 over the next two and a half years — upscale condos, and 12 public art installations.
“It offers a wide variety of different types of experiences,” Robins says. “When you come here there will be a lot of art, anchored by the Rosa de la Cruz collection and my own collection. The restaurants [including The Federal and Blue Collar] are already great, and there already several stores opened.”
So, Robins was able to build it. But are they coming?
Christian Louboutin, one of the first brands to get on board, offers a decent proof of concept. The company launched its first-ever Miami boutique in the district in 2009, spending significantly more money on the store’s concept and design than usual, hiring frequent collaborator Eric Clough of 212box to create an orchid-lined outside wall and a spider web of hosiery that is suspended over the shoe displays. “We really believed in this project,” says Christian Louboutin’s chief operating officer Alexis Mourot. “In Vegas, there is no alternative but to go to the mall or the casino. But in other cities, we’re always looking for a cool place to build our stores — it’s important for the brand.” Today, the Miami Design District store is one of the top five grossing Christian Louboutin boutiques in the country.
Cartier, which opened a temporary store in the neighbourhood in September 2012, with a two-storey flagship planned for 2014, has benefited from being able to run an outpost in Aventura Mall, as well as the Design District. “We’re ahead of expectations,” says Emmanuel Perrin, president and chief executive officer of Cartier North America, who says the Design District store saw a big “pick-up” in January and February, after Art Basel. “When we were approached, the project was still in its infancy, but Craig had a vision, and he was clearly looking at the relationship as a partnership.”
Zendell, for one, has every confidence in the future success of the Miami Design District. “I’m betting on Craig’s past successes, his legal mind, his tenacity, his alliance with Aventura, his vision,” she says. “And L Real Estate’s expertise, money and brand power.”
Disclosure: LVMH is part of a consortium of investors which has a minority stake in The Business of Fashion.